How to Talk to A.I.

By Christian Martin


March 23, 2024


6 min read


“Make me a TikTok”

In my programs we provide coaching bots, Ai chatbots trained on every single lesson, Q@A call, worksheet and comment made.

The bot named “Layla” knows everything with instant recall and can provide help with learning, tactics, strategy, mindset and even content creation.  


Yet here I am reading through yesterday’s chats to see where people are getting stuck and this is what I see.

“Make me a tiktok”

No mention of how long it should be, who the target audience is, what subject the video should be about, what the call to action is.

Just a single demand with no details destined to be a letdown.

This has been going on for millenia, it didn’t start with ai.

The first time most new entrepreneurs hire someone in their business, they get the same result.

They don’t make expectations clear, they assume their new employee should be able to read their mind and when they don’t do everything exactly as the entrepreneur would on the very first try they scream “there’s no good people, I’m going back to doing everything myself.”

Then they have to grow up.

They have to create a job description, define necessary qualifications, put training in place and assess their new hire. 


That same thing happens with AI. People don’t do anything to get prepared for a new hire, they just say what they want.

Then they say very naive things Like “Ai is stupid” or “this will never be as good as a human.”

In this chapter I want to talk to you about how to “grow up” with AI. 

How to become a master communicator, set expectations, give feedback and consistently get the outcome you’re looking for.

Just like you’re hiring for a new role. 

So you’re not one of those people who tries AI and says “I’m better off just sticking to the old ways,” and mistakenly never uses AI again.

By the end of this chapter, you’ll not only get why it’s crucial to “grow up” with AI but you’ll also have a toolkit to make it work for you—whether it’s spinning out blog posts or churning out movie dialogues. Ready? Let’s go!


AI is trained on all humans 


Remember that AI is trained on all the written material from the entire human race including the internet. 

That means there is a lot of mediocre writing, homogeneous opinions and normie outputs. 

Basically, if you just ask the AI for something without telling it who to be, what to do and how to do it, you’re going to get the most boring, average mundane answer possible.

You’re going to get…. the average. Like if you walked up to a random person on the street and yelled in their face to “make me a tiktok” 

But AI isn’t just trained on averages, it’s also trained on outliers. If you want it to be an amazing novelist or a compelling copywriter, it can do that too. As long as you tell it to.

Imagine you are a high school English teacher and you want to assign an essay. You better make sure you define what a successful submission looks like or you’re going to get a whole lot of garbage.

When it comes to AI, we want to make explicitly clear who we want it to be and what we want it to do and not do. 

In order to get outputs that work for what I want to do, I usually train the AI on 7 different functions 


  1. Role – job position 
  2. Expertise – credentials 
  3. School of thought – influences – classical, modern, avant garde, indy, 
  4. Goal – outcome 
  5. Task – how to get to the goal/process 
  6. Constraints – 
  7. Tone and feeling 

Here’s an example prompt. 


  • Act as a science teacher (role)
    You have a masters in physics from MIT (training) 
  • You are heavily involved in research in the field of quantum physics (school of thought) 
  • Your goal is to create one question for a test that encompasses the fundamental knowledge of what quantum physics is (Goal) 
  • The question must be easy enough for a 5th grade to answer correctly but not so easy that they don’t have to think, or can get the right answer without studying for the test (Task) 
  • The question should be no longer than two paragraphs written at 5th grade level of comprehension (constraints) 
  • Written in a funny and polite tone (Tone and feeling) 


Here is the output

Alright, future quantum physicists, put on your thinking caps—or should I say “thinking qubits?” 😄 Here’s a question that’s as cool as liquid nitrogen!


You know how in the regular world, a light switch can be either ON or OFF, right?

Well, in the wacky world of quantum physics, a thing called a “qubit” can be a bit ON and a bit OFF at the same time! 🤯

So, what’s the special name for this ability of a qubit to be in multiple states at once?

Is it A) Multiplexing,
B) Superposition,
C) Hologram,
or D) Overclocking?

Choose wisely! 🧠✨

Now let’s compare that to how most people talk to AI

“Make me test question about quantum physics” 


Here’s the output…



In the double-slit experiment, when electrons are fired one at a time toward a barrier with two slits, what pattern do they form on the detector screen if one slit is observed to determine through which slit the electrons pass?




  1. A) An interference pattern
  2. B) A diffraction pattern
  3. C) A single line pattern aligned with one slit
  4. D) Two separate line patterns aligned with each slit


You can see that while both answers reference the correct body of work, they are vastly different in quality, tone, entertainment, comprehension level and more.

Now imagine you run a business and want to create content for your brand, produce a product or write an email to a customer.

Are you beginning to see the vast difference in outputs you’re able to achieve depending on the level of your prompt?

This is called “prompt engineering”.” Remember that term because you’re going to be hearing it a lot.

And it will be a necessary skill to thrive in the 21st century.

Now imagine, you’re writing 400 blog posts in one day using programmatic SEO and each paragraph of your blog template is a prompt fed into AI like I just did today.

Any unwanted variation in output is going to multiply itself over and over again and have long lasting consequences.

The quality of your prompts could even make or break if your business is going to survive, if your blog posts will rank in google, if you landing pages will convert or if your sales pitch will bring in cold hard cash.

Because yes, you will be using prompts for your sales calls.

Just yesterday we were training an AI sales rep to make outbound calls to leads. While it sounds like a human, and the customer often doesn’t even realize they’re talking to AI, it is entirely programmed without training data and prompts. 


Here’s a short list of just some of the output we produced this week highly dependent on prompt engineering:

1. Lead magnets 

  1. Short books 
  2. Sales pages 
  3. Marketing hooks 
  4. Facebook ads 
  5. Software specifications 
  6. Customer support email 
  7. Partner pitch 
  8. Letters to our wives 
  9. Dialogue in a movie scene 

The list goes on and on. Pretty much anything that humans produce which starts, but not necessarily ends in written form will be created using prompts. And yes, the AI can help you make your prompts, edit them or improve upon them.

In fact, this is the reason for the popularity of so much AI software right now. Many programs such as Jasper, Layla, and Rizz work on top of Open AI’s API, but they create the prompts for you on the backend.

Yes, of course you could stick to creating your own prompts, just like people could code their own web apps if they wanted to. But in reality, most people don’t want to learn to code. Or become prompt engineers.

As a result, we’ll see specialty apps arise for everyone from physicists to dog walkers, government workers and comedy writers. 

Whatever niche you can imagine, there will be an AI writer software that has figured out the very best prompts ahead of time, so you can just put in your information and get the very best possible output.

As an end user, keep an eye out for the very best apps to try in your niche. As an entrepreneur, consider taking the dive into creating your own custom AI software that you can resell, by becoming a prompt engineer and programming the software with the very best backend prompts for your target audience. 

Action items: 


  1. Come up with ten commonly used prompts in your niche. If you need help, ask the AI 
  2. Pick one of the ten prompts and try to “engineer” the perfect prompt. Try a couple different versions and see which one you like the most 


Here’s that prompt outline again. Feel free to add to it as you see fit. Give the AI as much information as possible including examples and insights from your own life.



  1. Role – job position 
  2. Expertise – credentials 
  3. School of thought – influences – classical, modern, avant garde, indy, 
  4. Goal – outcome 
  5. Task – how to get to the goal/process 
  6. Constraints – limits on the output 
  7. Tone and feeling – style 

And there you have it, folks!

You’re no longer a tourist in the world of AI; you’re becoming a local. You’ve seen firsthand that your approach to AI can make or break your business, your brand, or even your homework assignment (shoutout to the students out there).

The secret sauce? It’s all in the “prompt engineering,” a term you better tattoo on your brain because it’s the bread and butter of the 21st century. Don’t be that person who shuns AI because you couldn’t get it to play nice. Master your prompts, dial in your expectations, and watch AI turn into your personal digital Mozart. But hey, the journey doesn’t end here; it’s just the beginning. Your next step? Those action items waiting for you. Dive in, play around, and become the AI whisperer you were born to be. 

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Christian Martin

Marketing at

After meeting a man at a backyard BBQ who showed Christian how he was making $2,000/day online, Christian sold all his possessions and traveled the world while diving deep in the study of digital marketing, digital asset creation and automation. After founding and making 7-figures he dove head first in to A.I. to make sure people survive the A.I. revolution and joined the Smarter Than Einstein team.

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